This was created for the "Challenge" portion of Nike Plus. Nike Plus was a new system Nike created with Apple to let people record their runs and then download that info. With Nike Plus you can create groups and challenge your friends to outrun you.

So this campaign was created to get people to challenge each other and create New Year's resolutions for running. But unlike most resolutions, this would come with a consequence if you broke it.

Over 800,000 people challenged their friends in the first month the campaign ran, including celebrities like Maria Sharpatova and LeBron James. Even universities got into the act. When Ohio State lost to Florida in their challenge, a Gators statue was erected at the school. (It was destroyed in 6 hours).

The challlenge work was part of the Nike Plus effort that recently won the vaunted Titanium Lion at Cannes.

This was created for the "Challenge" portion of Nike Plus. Nike Plus was a new system Nike created with Apple to let people record their runs and then download that info. With Nike Plus you can create groups and challenge your friends to outrun you.

So this campaign was created to get people to challenge each other and create New Year's resolutions for running. But unlike most resolutions, this would come with a consequence if you broke it.

Over 800,000 people challenged their friends in the first month the campaign ran. This was the first of several real life challenges that we filmed. And yes, she really did it.

The challlenge work was part of the Nike Plus effort that recently won the vaunted Titanium Lion at Cannes.